Ground Coldbrew
PRODUCT BRANDING
This was a simple branding assignment where we were tasked with developing an identity for a company. The company should have a story, a history, and a set of filters that directed the design. Our final deliverables were a clear logo, business card, letterhead, postcard, and packaging. We had to present these both digitally and have printed mockups of our packaging designs.
I chose to brand a cold brew company called Ground. This was very on-brand for me since I was known in my major as being the Starbucks barista and coffee master Vizzer. I wanted this to be sleek and elegant, as well as have the organized incorporation of the coffee bean. For the final product, I was able to have a bottle of cold brew I had brewed myself, and it easily had to be the most fun getting to combine two of my passions, design and coffee, for a class assignment.
![](http://images-pw.pixieset.com/elementfield/60058314/ground_fullsetup-48eabe7d.jpg)
![](http://images-pw.pixieset.com/elementfield/66929314/ground_coffee_mockup-c86a8508.jpg)
![](http://images-pw.pixieset.com/elementfield/35888314/ground_1-ff523b21.jpg)
![](http://images-pw.pixieset.com/elementfield/06888314/ground_2-8841f71e.jpg)
![](http://images-pw.pixieset.com/elementfield/76888314/ground_3-abb62cd4.jpg)