Ground Coldbrew

PRODUCT BRANDING

This was a simple branding assignment where we were tasked with developing an identity for a company. The company should have a story, a history, and a set of filters that directed the design. Our final deliverables were a clear logo, business card, letterhead, postcard, and packaging. We had to present these both digitally and have printed mockups of our packaging designs.

I chose to brand a cold brew company called Ground. This was very on-brand for me since I was known in my major as being the Starbucks barista and coffee master Vizzer. I wanted this to be sleek and elegant, as well as have the organized incorporation of the coffee bean. For the final product, I was able to have a bottle of cold brew I had brewed myself, and it easily had to be the most fun getting to combine two of my passions, design and coffee, for a class assignment.